Nisomar: ‘Shipping remains a very inefficient business model’

Nisomar: ‘Shipping remains a very inefficient business model’

A new maritime technology service start-up hopes to transform various businesses in the shipping industry including shipowners, operators, brokers, charterers and financial institutions.

Nisomar, a new company offering big data analytics that support business decisions, transformational management consultancy, and port call services covering all key regions, was launched last month.

Captain Claus Hyldager, CEO of Nisomar, is a veteran in the maritime service industry, mostly recently serving as CEO of Inchcape Shipping Services.

Hyldager reckons that innovation in shipping has fallen well behind other sectors and new technology will give the maritime sector access to a wealth of business-critical data, including critical vessel data, trade flow and cargo availability, port congestion, vessel line up and turnaround efficiency, especially during the current ongoing recession in the shipping industry.

“The shipping environment is as tough as anyone can remember, with no apparent end in sight in the current climate. Shipping remains a very inefficient business model, with expensive assets, huge running costs, large cost efficiencies, and leakages in the supply chain,” Hyldager says.

“To my mind, the last significant innovation in the sector was the ISO container in the 1950s. It’s also clear that for better or worse, shipping is steeped in centuries-old history, with some processes and practices dating back to earlier times,” Hyldager adds.

Hyldager has put together a team that developed proprietary software and put in place innovative ways to collect global shipping data.

Hyldager believes there is now a real opportunity to leapfrog evolution in other sectors and bring in reform at all levels of business for shipowners, managers and operators worldwide.

“It will be about the voyage, not only the port call, but the success of any data-led approach relies on the quality of data in the first place and not solely relying on human inputs. We’re developing ways to collate port information automatically. Our analytics will support business decisions along with transformational management consultancy,” says Hyldager.

Hyldager also hopes Nisomar’s data analytics will change the way that maritime companies see the world, and change the way that maritime services are delivered.

“While other large shipping owners or companies might create their own ‘in-house’ data solutions these only offer data from their own perspective, not necessarily a ‘whole market’ view.  We will need to prove the value of our service offering to ship owners, managers, brokers and charterers,” Hyldager maintains.

According to Hyldager, Nisomar already has 15 agreements in place or being negotiated and the company will work to further expand its client base, especially amongst mid-sized shipowners.

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