Two liner subsidiaries of France’s CMA CGM are merging their Asian regional services to become a market leader on the hugely competitive intra-Asia scene.
APL today announced the proposed acquisition of the book of business of its sister company Cheng Lie Navigation (CNC).
APL will consolidate all its Intra-Asia business under the CNC brand to be operated from Singapore, retaining both sales networks and all sales channels.
“This strategic move will enable us to become the Intra-Asia champion with the most comprehensive market connectivity in the Far East. With complementary market footprints, the combined portfolio of services is set to shore-up our relevance in the economically-thriving Asia through the CNC brand ahead,” said Nicolas Sartini, APL’s CEO.
Today, there are 15 APL and 50 CNC weekly services that serve the key markets from North Asia to Southeast Asia along the Far East corridor.
Sartini elaborated, “We have ambitious volume targets and market development plans for Intra-Asia that we will seek organically and via strategic acquisitions. As the Intra-Asia specialist, we will continue to customise our portfolio of services according to shippers’ demand and where the markets will shift tomorrow.”