Clarksons ditches Platou branding

As is customary once a merger has settled after a number of years, the junior branding at the world’s largest shipbroker has been jettisoned.

Clarksons revealed record annual results yesterday and told investors it was dropping the branding of the Norwegian broker, Platou, it bought seven years ago.

“Now that all teams are fully integrated, we have decided to align the branding of all businesses within the Group by referring to just Clarksons,” the London-headquartered firm stated.

Clarksons made a record underlying profit before taxation of £69.4m ($91m) last year, up 55.3% over its 2020 figures.

Splash reported last month on another broker doing a similar rebrand. Lorentzen & Stemoco, a name created via a merger in the 1990s, has now been rebranded Lorentzen & Co.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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