CMA CGM heads to the stars with new image

CMA CGM, the world’s third largest containerline, has unveiled a new futuristic look ahead of its 40th anniversary next year.

The French line’s new logo and slogan ‘Shipping the future’ have been draped on its headquarters the CMA CGM Tour in Marseilles via a huge 528 sq m adhesive visual.

Tanya Saadé Zeenny, executive officer of the group, said the rebranding “reflects our values of initiative, boldness and imagination, our ability to innovate”.

The new logo’s colours recall the French national colours and its unique typography will now be used in a rebranding for all of CMA CGM’s subsidiaries, bringing greater visual connection between the group’s many regional lines.


Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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