ContainersEurope
CMA CGM heads to the stars with new image
CMA CGM, the world’s third largest containerline, has unveiled a new futuristic look ahead of its 40th anniversary next year.
The French line’s new logo and slogan ‘Shipping the future’ have been draped on its headquarters the CMA CGM Tour in Marseilles via a huge 528 sq m adhesive visual.
Tanya Saadé Zeenny, executive officer of the group, said the rebranding “reflects our values of initiative, boldness and imagination, our ability to innovate”.
The new logo’s colours recall the French national colours and its unique typography will now be used in a rebranding for all of CMA CGM’s subsidiaries, bringing greater visual connection between the group’s many regional lines.