French shipping giant CMA CGM has announced its decision to support the development of Wing, a French startup offering urban logistics services for e-commerce, by forming a financial, industrial and commercial partnership.
Wing operates an online platform where e-commerce sellers can have couriers pick up orders and deposit goods in a logistics warehouse to be packaged and shipped, promising delivery worldwide within 48 hours.
CMA CGM has taken a position in Wing through its investment fund CMA CGM Ventures.
In the meantime, CEVA Logistics, which joined CMA CGM Group this year, entered into an industrial and commercial partnership with Wing.
Under the partnership, the two companies will implement cross-selling initiatives and CEVA Logistics will make space available to Wing in its warehouses.
CMA CGM believes the collaboration will enable the two companies to offer their respective customers innovative new services with high added value in the field of urban logistics.
“A concrete illustration of the synergies between CEVA Logistics and CMA CGM resulting from our new strategic plan, this collaboration with Wing is fully in line with Rodolphe Saadé’s ambition in favour of digital innovation. The group also confirms its willingness to offer its customers ever more innovative services throughout the logistics chain,” said Nicolas Sartini, CEO of CEVA Logistics.
CMA CGM has been making a series of efforts to fulfil its ambition in digitisation. The company introduced an online instant container booking system in April and it signed up to CargoSmart-led new association Global Shipping Business Network (GSBN) designed to come up with shared digital solutions for the shipping industry.