CMA CGM and PSA sign digital pact

CMA CGM’s Ze Box and PSA unboXed have signed a Memorandum of Understanding (MoU) to drive digitalisation and innovation in the shipping and supply chain ecosystem. Ze Box is CMA CGM’s corporate venture capital arm that invests in start-ups with innovations that bring strategic value to the CMA CGM Group, while PSA unboXed is PSA International’s external innovation and corporate venture capital arm.

Under the MoU, both companies will collaborate in the following areas: Ze Box and PSA unboXed will support the growth of each other’s ecosystem through the collaboration of resources; Ze Box and PSA unboXed will collaborate through their corporate innovation programs to address industry problems. They will leverage on each other’s industry knowledge and experience in shipping and supply chain management to provide problem statements as well as real life solutioning capabilities, to test-bed ideas and to achieve better customer experience and operational efficiency; Ze Box and PSA unboXed will support each other’s mentorship program through the provision of experienced mentors to catalyse the growth of start-ups in the programs; and finally Ze Box will set up a satellite office within PSA unboXed premises in Singapore.

Rodolphe Saadé, chairman and CEO of CMA CGM commented, “This partnership will accelerate our digital strategy to achieve better customer experience and operational efficiency.”

Tan Chong Meng, group CEO of PSA International added, “This technological collaboration will add depth and diversity to our respective innovation efforts, as we seek to co-create meaningful and impactful solutions in the face of technological disruptions and changing customer needs.”


Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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