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CMA CGM teams up with Hong Kong booking platform

French shipping line CMA CGM has signed an agreement with Hong Kong-based freight booking platform AgreeFreight, under which, it has chosen the firm to take freight bookings on its Asia-Europe services.

Established in July 2016, AgreeFreight claims to be the first online portal to offer container freight rates live directly linked to a vessel’s sailing.

Currently, AgreeFreight only offers port-to-port rates, but the company plans to roll-out gate-to-gate rates. Its ultimate target is to offer a global door-to-door option that would include different modes of transportation. It will also seek to develop on other trade routes such as the Transpacific market.

“With the collaboration with AgreeFreight, CMA CGM now offers its customers another option to book shipments online,” said Ludovic Rozan, CMA CGM’s global accounts senior manager for the Asian office.

“We are delighted to bring CMA CGM on board. We see it as a ringing endorsement of our aim to make the booking process fast, simple and transparent,” said AgreeFreight’s managing director Nick Coverdale.

CMA CGM has been expanding its partnerships for online booking. In February, the company signed a memorandum of understanding with Chinese e-commerce giant Alibaba, which will enable Alibaba customers use its One Touch platform to book directly onto CMA CGM’s services from China to the Mediterranean and the Adriatic.

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Jason Jiang

Jason is one of the most prolific writers on the diverse China shipping & logistics industry and his access to the major maritime players with business in China has proved an invaluable source of exclusives. Having been working at Asia Shipping Media since inception, Jason is the chief correspondent of Splash and associate editor of Maritime CEO magazine. Previously he had written for a host of titles including Supply Chain Asia, Cargo Facts and Air Cargo Week.
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