Complex challenges of mastering efficient shipping

Alexander Buchmann, CEO and founder of Hanseaticsoft, on the future of fleet management.

Fleet management is a highly complex process, which is not only challenging employees of shipping companies, but also for corresponding software solutions. Missing transparency, time-consuming information procurement, inefficient communication and software updates per CD are just some of the reasons for high financial losses.

According to a 2014 survey carried by Haufe & Lexware, an insufficient knowledge base has dramatic consequences: 82% of those interviewed said that inadequate knowledge management leads to more work. 69% answered that tasks are not finished quite well. 66% agree that missing knowledge within a company leads to wrong decisions and 53% think that this is the reason for lacking motivation. In 2001, Susan Feldman and Chris Sherman made an analysis of a company and gave proof that employees spend 25% of their daily work time with data research. Assuming that a company has 100 employees, the company could save about EUR1.5m per year by providing better information.

What defines a strong solution for information management?

Both ashore and aboard there are diverse tasks that have to be done by several teams. Connecting these teams with each other and enabling real-time communication between them brings high chances of cost-saving opportunities for shipping companies. Cloud-based solutions lead the way to connect shipping company employees, external agencies, partners and crews on the sea. Another advantage is that cloud-based communication avoids silos of information in different departments.

Data is offered cross-departmental and processed collectively. Data exchange per email belongs to the past. Nowadays, provision of information takes place independently from where people are located or which kind of device they use for example a computer, tablet or smartphone.


Splash is Asia Shipping Media’s flagship title offering timely, informed and global news from the maritime industry 24/7.


  1. The technology will not change anything unless the attitude changes ashore.
    People find it very easy to email the captain and demand answer asap even if the captain has not slept an hour in the last twenty four hours just for ETA message which he has already sent to at least 10 different addresses and noon report in 3 different formats ( one for the owner , one for the charterer and one for the little boy who lives down the lane).And all this will go to history books once AL6 class ships start trading .

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