Greater China

Cruise furniture provider targets Europe

Marseille: Joint Creative Manufacturing, a Chinese provider of cruise furniture, has made its first steps to tap the European markets. Previously reliant on agents for the region JCM exhibited at the big trade show Seatrade Med this week in Marseille. JCM’s established clients include RCCL. “We decided that this is too important a market to do it via agents,” said VP Matthew Liao.

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