Denmark kicks off Girl Power maritime recruitment campaign

September will see Danish maritime authorities target more women for recruitment into the shipping sector.

The Blue Denmark joint recruitment campaign, World Careers, will launch a campaign called Girl Power in the Blue Denmark next month.

Today only 3% of Danish sailors are women with the gender bias also very noticeable shoreside.

“In September, we will focus on all the cool women working in the maritime industry. We would like to help inspire other young women to choose a career in the maritime field. There is a sea of ​​opportunities,” commented Anne Bay Riisager, campaign manager for World Careers.

Next month all the platforms of the recruitment campaign will be packed with content that caters to women.

“The fight for young people is more difficult than ever, and it requires a continuous presence and effort to make them look towards the maritime. Blue Denmark is an industry that is challenged by the fact that many women see it as a male subject, and that view we must change,” Riisager said.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.


  1. It should be aimed at all the females across the globe. Because I belong to India and here they just promote females on paper. In reality 98% companies don’t even recruit women. There is always a fear of losing job, which makes the women vulnerable to stand up for dignity even.

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