September will see Danish maritime authorities target more women for recruitment into the shipping sector.
The Blue Denmark joint recruitment campaign, World Careers, will launch a campaign called Girl Power in the Blue Denmark next month.
Today only 3% of Danish sailors are women with the gender bias also very noticeable shoreside.
“In September, we will focus on all the cool women working in the maritime industry. We would like to help inspire other young women to choose a career in the maritime field. There is a sea of opportunities,” commented Anne Bay Riisager, campaign manager for World Careers.
Next month all the platforms of the recruitment campaign will be packed with content that caters to women.
“The fight for young people is more difficult than ever, and it requires a continuous presence and effort to make them look towards the maritime. Blue Denmark is an industry that is challenged by the fact that many women see it as a male subject, and that view we must change,” Riisager said.