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FreightHub becomes Forto

Four-year-old Berlin-based FreightHub has rebranded to become Forto. The German company started out as a container booking platform and has since expanded to include rail freight, air freight, and intermodal transport and now employs nearly 300 people in nine locations across the world.

Michael Wax, co-founder and chief commercial officer, explained the rationale for the rebrand, commenting: “We started in 2016 with fast and innovative online container bookings under the name FreightHub – at that time the first application of its kind. Today we cover all transport modes, and offer technology and service solutions for the entire supply chain. The new company name reflects this enormous growth.”

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Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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