Maritime CEO

Gulf Oil Marine: Understanding customer needs


Hong Kong: Unlike many of his peers in the lubes industry Keith Mullin, the ceo of Gulf Oil Marine (GOM), is a man who has lived and breathed shipping for all of his working life. A former seafarer, the Hong Kong-based executive is also a chartered marine engineer. Those years spent at sea have never left him and last week he signed a multi-year partnering agreement with the Sailors’ Society charity. Sailors’ Society provides global support for seafarers.

“As an ex-seafarer myself I am acutely aware of the significant and critical role that seafarers play in the shipping business and we cannot succeed without their dedicated work,” Mullin said on signing the agreement last week. 

At his office in Wan Chai, Hong Kong Mullin tells Maritime CEO of GOM’s plans to deliver value amid tough times for his customers. 

“We fully expect the industry will continue to suffer from the overcapacity that has dogged it since 2009,” says Mullin.

“The raison d’être for Gulf Oil Marine is providing our customers the peace of mind factor that we are continuously investing in our business, for their business,” he explains. 

In the ferociously competitive lubes market, Mullin is adamant he knows what sets GOM apart.  

“Our customers tell us we seem to understand the value of having the right people with the right experience located close to them with the ability to be flexible and make decisions,” he concludes. 

Founded four years ago Gulf Oil Marine has grown rapidly and today supplies lubes in more than 850 ports and 75 countries around the world.  


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