Hamburg Süd debuts online box booking system

Hamburg Süd, bought by Maersk Line a couple of years ago, has followed its parent in offering a new online container booking system.

INSTANT, Hamburg Süd’s new digital application, allows clients to view fixed prices and book their cargo directly online. Bookings can be made up to four weeks prior to the planned shipment.

The earlier the booking is made, the lower the total price for the customer – and subsequent price changes or additional fees will no longer apply. At the same time, Hamburg Süd will guarantee to customers booking cargo via INSTANT that there will be sufficient space for it on the selected connection.

“With INSTANT, booking a container will be just as easy and fast as booking a flight online – you only need a few clicks,” claimed Frank Smet, chief commercial officer of Hamburg Süd.

INSTANT is now available for Hamburg Süd services between South America East Coast and Europe or Asia as well as between Asia and Oceania, and it will gradually be extended to more trades.

Hamburg Süd’s Danish parent was the first liner to introduce a revolutionary online container booking system. Rival Hapag-Lloyd has this year also debuted Quick Quotes, a similar offering, as has France’s top liner with CMA CGM eSolutions. A host of other liners are readying their own booking systems to be launched soon.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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