INTTRA buys European box specialist

INTTRA, the ocean shipping electronic marketplace, has acquired Avantida, the European firm focused on empty container management for ocean carriers. Avantida is headquartered in Belgium and currently conducts business in seven European countries.

“Enhanced coordination of land and ocean container movements generates efficiencies and reduces costs, and INTTRA’s entry into landside container logistics will provide additional value for existing and new customers,” INTTRA explained in a release.

Avantida’s core business – digitised, automated container reuse and repositioning – addresses a challenge for ocean carriers, transport companies, terminals, depots, and other stakeholders.

Industry experts estimate that empty container positioning costs the ocean shipping industry up to $20bn a year, approximately 40% of handling costs.

“Acquiring Avantida advances our strategy of extending our reach into the intermodal value chain,” said INTTRA’s CEO, John Fay.

For his part, Luc De Clerck, Avantida’s CEO commented: “Together we can leverage technology innovation to digitize and transform a multi-billion dollar market that is central to global trade.

INTTRA’s global network will enable us to accelerate product adoption in Europe and around the world.”

No price for the acquisition was disclosed.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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