Major brands are increasingly dictating how shipping operates. Whether it’s demands for greener shipments or signing up to freight platforms, shippers are calling the shots. This strong arming of the industry is now being felt even in where ships move.
Nike has become the latest big name to team up with the Ocean Conservancy to launch the Arctic Shipping Corporate Pledge, inviting businesses and industry to join in a commitment against shipping through the Arctic Ocean.
The Arctic Shipping Corporate Pledge invites companies to commit to not intentionally send ships through this fragile Arctic ecosystem. Other signatories include Bestseller, Columbia, Gap, H&M, Kering, Li & Fung, PVH, and ocean carriers CMA CGM, Evergreen, Hapag-Lloyd and Mediterranean Shipping Company.
“The dangers of trans-Arctic shipping routes outweigh all perceived benefits and we cannot ignore the impacts of greenhouse gas emissions from shipping on our ocean,” commented Janis Searles Jones, CEO of Ocean Conservancy. “Ocean Conservancy applauds Nike for recognizing the real bottom line here is a shared responsibility for the health of the Arctic—and believes the announcement will spur much-needed action to prevent risky Arctic shipping and hopes additional commitments to reduce emissions from global shipping will emerge.”