LR creates new business advisory with Seabury Maritime

LR creates new business advisory with Seabury Maritime

The classification sector shows no signs of slowing its diversification drive as ship orders dry up.

Britain’s Lloyd’s Register is now getting into the financial advisory business, teaming with part of New York-based Seabury Capital Group to build a platform to help shipowners and other shipping stakeholders better assess the risks and opportunities facing their businesses.

LR has formed this new venture with Seabury Maritime, an American shipping investment banking and industry advisory company.

“By delivering an end-to-end service to empower clients to navigate operational and capital expenditure challenges in a fiercely competitive maritime marketplace, the tie-up will boost profitability, revenue, and operational efficiency, while addressing ongoing concerns, including regulation, shrinking margins, geopolitical risks as well as physical and cyber security threats,” the pair stated in a release.

“Working together, Seabury Maritime and LR will provide a full spectrum of advanced methodologies to help clients assess their operational and financial performance so that they can implement profitability-boosting strategies and technologies, which will enhance revenues, optimise costs, and increase efficiencies,” said Seabury Maritime president and CEO Edward Zimny, who added that digitalisation and decarbonisation would be among the most important pillars of the new advisory.

“Working with LR, we’ll deliver solutions centered around analysing data, identifying areas to improve, measuring performance over time, and bolstering decision-making which no other firm currently offers,” Zimny added.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.

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