Maersk Line debuts reefer monitoring service

Maersk Line has launched a new reefer service whereby shippers will be able to keep track of their perishables in transit.

Maersk Line’s Remote Container Management gives customers complete access to the reefer’s current location, temperature and atmospheric conditions inside as well as the power status, at all times and no matter where it may be in the world.

“It is going to insert an unprecedented level of visibility and reliability into their supply chains that will make their business better,” said Vincent Clerc, chief commercial officer for Maersk Line.

“The old days of waiting, hoping and reacting are over. Our customers can now monitor and make decisions about their supply chain as their cargo moves, as well as use the data to study and improve their entire supply chain. Particularly for our customers with very sensitive, higher value refrigerated cargo, Remote Container Management significantly raises the total value proposition of refrigerated container trade.”

A GPS, a modem and a SIM card on all 270,000 of Maersk’s reefers enable location, temperature, humidity and power status readings to be continuously collected and stored. That information then reaches customers and Remote Container Management global support teams via satellite transmitters on 400 of Maersk Line’s owned and chartered ships.

“We expect we will see an increase in our traditional perishable reefer volumes like agriculture as a result of Remote Container Management, but also new opportunities in sectors like pharmaceuticals where there is also a need for the kind of supply chain integrity Remote Container Management provides,” said Anne Sophie Zerlang, head of reefer for Maersk Line.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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