Maersk Line has launched a new reefer service whereby shippers will be able to keep track of their perishables in transit.
Maersk Line’s Remote Container Management gives customers complete access to the reefer’s current location, temperature and atmospheric conditions inside as well as the power status, at all times and no matter where it may be in the world.
“It is going to insert an unprecedented level of visibility and reliability into their supply chains that will make their business better,” said Vincent Clerc, chief commercial officer for Maersk Line.
“The old days of waiting, hoping and reacting are over. Our customers can now monitor and make decisions about their supply chain as their cargo moves, as well as use the data to study and improve their entire supply chain. Particularly for our customers with very sensitive, higher value refrigerated cargo, Remote Container Management significantly raises the total value proposition of refrigerated container trade.”
A GPS, a modem and a SIM card on all 270,000 of Maersk’s reefers enable location, temperature, humidity and power status readings to be continuously collected and stored. That information then reaches customers and Remote Container Management global support teams via satellite transmitters on 400 of Maersk Line’s owned and chartered ships.
“We expect we will see an increase in our traditional perishable reefer volumes like agriculture as a result of Remote Container Management, but also new opportunities in sectors like pharmaceuticals where there is also a need for the kind of supply chain integrity Remote Container Management provides,” said Anne Sophie Zerlang, head of reefer for Maersk Line.