Singapore: Today marks the first anniversary of the founding of Maritime CEO, the title that targets only the very top echelon of shipping and offshore. In our first year we have interviewed 64 shipowners, always guaranteeing a regular owner profile at least every Friday, with the cream of the interviews repackaged in our quarterly magazine.
Maritime CEO articles are always written with the shipowner in mind, but we have gone into every facet of the industry to seek out views and opinions from across the world – this week, for instance, started off with a Chinese shipowner, followed by a PR professional in Hong Kong and then a Polish shipmanager, concluding yesterday with an interview in Florida with one of the most famous names in ship finance.
On top of that, this website constantly looks to engage its readership. To this end, we always carry an in depth feature in our In Focus section written by people within the industry. Selected highlights in the first year include the current article by Precious Shipping’s Khalid Hashim on why the Baltic Dry Index always falls in January; Maersk Line’s former head of social media on how shipping must engage more with the internet; Graeme Somerville-Ryan on building a shipping brand; HR firm Spinnaker’s take on the neglected role of the superintendent; and a highly useful checklist for owners looking to employ a private maritime security company.
This engagement of our readership stretches much further – thanks to the power of social media, where Maritime CEO now reaches some 25,000 people daily via our various Facebook, LinkedIn and Twitter feeds. Also, we have sought readers’ views and opinions, carrying out regular polls, the most recent of which – on the future of shipping come 2020 – saw more than 1,200 respondents.
People clicking online to access Maritime CEO is something that has snowballed as our first year proceeded.
When the launch issue of Maritime CEO magazine debuted online last September it created a genuine stir in the shipping community. As well as its unique database of 3,000 of the top names in shipowning who all receive the hard copy magazine, the publication is made available online for free. More than 11,000 people read the magazine on the first day it went live. This was down to the exclusive content and unmatched access to shipowners contained inside the pages of Maritime CEO magazine.
The first issue of 2014 is equally packed with the thoughts and plans of leading lights in the shipowning community, with some 20 owners from five continents interviewed including, as with every issue, a significant splash for our cover story.
On top of that are regular pages with senior economists from around the world providing readers with snapshots of what is happening in key economies as well as top analysts giving their verdicts on the shipping markets.
Every issue always contains an Executive Opinion feature where we canvass a broad spectrum of the industry on a pertinent issue – this time around we ask where ship finance will come from in 2014.
With a readership that is exclusively top management at shipping companies we also have a targeted lifestyle section to the title which now contains yachting and golf pages to go alongside regular travel, gadgets and books departments.
With a unique database containing the world’s top 3,000 shipowners, Maritime CEO, the flagship of the Asia Shipping Media empire, is able to devise exclusive lunches that bring together a dozen or so owners in cities around the world for intimate, interactive gatherings. Maritime CEO Roundtables have proven to be an excellent way for sponsors to meet select clientele at a neutral platform.
“No other media title is so focused – and so successful – in connecting with the top names in shipping,” commented Maritime CEO editor, Sam Chambers. “The industry has quickly ‘got’ what this title is all about and support for it has been incredible, especially at a time where many old names in maritime media are falling by the wayside. Our network of writers and contributors from all over the world is second to none and 2014 promises to be another exciting year.” [31/01/14]