MSC gets on board social media

MSC has taken to social media in a big way finally. This week the world’s second largest containerline has opened accounts on Twitter, Facebook and Instagram. It already had accounts on LinkedIn, YouTube and Vimeo, but the roll out of these new channels marks a new direction for the company, keen to engage with a wider audience as well as showcase its growing digital range of products, sources within the company told Splash.

MSC’s cruise side of the business is naturally well versed in social media with tens of thousands of followers on multiple platforms, but the containerline has traditionally shied away from engaging clients via social media.

Of the world’s top 10 containerlines, just three are now still not on Twitter – Evergreen and Yang Ming from Taiwan and Pacific International Lines (PIL) from Singapore.


Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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