MSC has taken to social media in a big way finally. This week the world’s second largest containerline has opened accounts on Twitter, Facebook and Instagram. It already had accounts on LinkedIn, YouTube and Vimeo, but the roll out of these new channels marks a new direction for the company, keen to engage with a wider audience as well as showcase its growing digital range of products, sources within the company told Splash.
MSC’s cruise side of the business is naturally well versed in social media with tens of thousands of followers on multiple platforms, but the containerline has traditionally shied away from engaging clients via social media.
Of the world’s top 10 containerlines, just three are now still not on Twitter – Evergreen and Yang Ming from Taiwan and Pacific International Lines (PIL) from Singapore.
— MSC Cargo (@MSCCargo) August 23, 2018