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Nor-Shipping: Navigating the future

With just a week to go until Nor-Shipping, this year’s most high profile maritime gathering, organisers in Oslo tell Maritime CEO the show, now in its 54th year, is a sell-out with up to 35,000 delegates expected to descend on the Norwegian capital.

“This is the place where the industry gains access to the future – meeting new people, experiencing breakthrough solutions and digital technologies, gaining fresh insights, and developing strategies that will help businesses evolve and prosper,” says Per Martin Tanggaard, the director of Nor-Shipping, in an exclusive interview with Maritime CEO.

Tanggaard dismisses talk of event fatigue in the increasingly cluttered maritime calendar, arguing that Nor-Shipping has a unique and popular selling point.

“There are many events that showcase today’s successes, but Nor-Shipping is arguably the only one with such a committed focus to helping its customer base navigate the future,” Tanggaard says.

The show, which will see the Norwegian royal family and prime minister attend, has had a bit of rebrand this edition under the new director, Tanggaard, and is now tagged as Your Arena for Ocean Solutions.

What does that mean? According to Tanggaard, it’s about adding value for the industry.

According to the OECD, economic value creation from ocean activities will double by 2030.

“We believe shipping can use its established expertise, infrastructure and assets to both enable this growth and to profit from it – creating new and sustainable commercial opportunities and answering the needs of society for more energy, more nutrition and increased logistic demands, amongst other things,” Tanggaard explains.

“Nor-Shipping will always put shipping first,” he continues, “but we also want to provide a platform for our industry to connect with others – meeting new people, partners and ideas. This way we can help facilitate cross sector collaboration, knowledge sharing and innovation.”

Our other new additions at this year’s Nor-Shipping help underpin this overall drive. The Blue Economy Hall will showcase ‘tomorrow’s business solutions today’, focusing on supporting and enabling practices and players that balance commercial growth with sustainable resource use and environmental protection. Meanwhile, the show’s traditional opening conference has been transformed into the Ocean Leadership Conference to gather diverse thought leaders from across the world on one stage for insights into how shipping can successfully and sustainably plan its commercial future.

“The mix of political, regulatory, academic and global business chiefs on a single stage will help inform, define, enable and motivate the leadership our world needs for sustainable and profitable activity in the ocean. This is a fundamentally important issue to every one of us, so should not be missed,” urges the Nor-Shipping boss.

There’s also Ocean Now, a new initiative in central Oslo to connect the maritime industry with tomorrow’s talent – building bridges between students, large corporations and start-ups.

As ever, there’s a host of other satellite events and networking gatherings going on all next week, including the famous barbeque organised by DNV GL, Norway’s biggest garden party. Long range weather forecasts suggest organisers of the massive culinary event scheduled for the evening of June 4 are in for a dry day – no soggy sausages this year!

A special Nor-Shipping issue of Maritime CEO magazine will be distributed across Oslo next week, while a team of Splash reporters will be bringing readers unrivalled coverage from Scaninavia’s top shipping show.

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