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Norden CEO explains importance of global expansion

Jan Rindbo, writing in Norden’s latest in-house magazine, has discussed how the Danish line has expanded overseas a great deal of late.

New Norden offices have been established in Australia and Chile recently to go alongside exisiting offices in Singapore, Annapolis, Shanghai, Rio de Janeiro and Mumbai.Moreover, Rindbo, who has been CEO of the Copenhagen-headquartered company since 2015, discussed the recent decision to open up in Vancouver.

“This expansion is not only part of our ambition to be close to our customers and be able to service them in a relevant and individual way. It is also a matter of diversity,” Rindbo, formerly COO at Pacific Basin, wrote.

“A global organisation possesses diversity within cultures, educational backgrounds, experience and innovative thinking. At the same time, local offices offer greater market insight, better market access as well as enhanced operational knowledge in the area. These are all important elements in the efforts to enable smarter global trade – that is a more efficient global trade – which is part of Norden’s overall purpose,” Rindbo explained.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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