ONE’s magenta ships set to turn heads

Shipyard workers in Japan have ordered in a batch of magenta paint which will go on an NYK ship under construction for delivery in April next year. The new look ship, a far cry from NYK’s traditional black hulls, is part of the new brand of the Ocean Network Express (ONE), the merged liner line up of NYK, MOL and K Line, due to start operating next April.

Analysts at Alphaliner have produced a mock up of what NYK’s tenth 14,026 teu vessel from JMU’s Kure Shipyard will look like, becoming the first newbuilding to sport the new magenta colours. The “rather eye-catching livery” as described by Alphaliner fits in with the new line’s mission statement to offer special, innovative services.

“ONE does not aspire to be the largest carrier in the market, just large enough to survive and yet still small enough to care,” ONE’s new CEO Jeremy Nixon told Splash earlier this year. “We hope to offer future customers a high quality, reliable and innovative service offering.”

While the magenta hulls will definitely stand out, they are not the first ships to opt for a pink look. Germany’s Conti Reederei turned heads more than a decade ago with its choice of a pink livery for a swathe of ships.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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