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Shipping Podcast: Industry finds its voice

Gothenburg: Lena Göthberg today becomes the first person to feature in Maritime CEO three times, a sign of her serial inventiveness. First we had her on here for her Institute of Shipping Analysis, then 19 months later for her new consultancy, GIGS and today we sit down with the Swedish analyst to discuss her new podcast venture.

Launched at the end of last month, Shipping Podcast is something Göthberg intends to become a major hit on iTunes.

“Nowadays it’s possible for anyone to make a podcast, you don’t have to be a broadcasting company, anyone with knowledge about how to do it can do it,” she says.

All the talk of shipping’s invisibility was what sparked Göthberg into action.

“There are some podcasts on iTunes that are focusing on shipping, but not on the people within the industry as I have decided to. It is more common when you market your company or your knowledge to focus on the ships, cranes, engines, propellers or something that looks really good in a photo or picture. That is the way it has always been done,” Göthberg says.

“I will get the best of both worlds,” she adds, “meeting the interesting shipping people and sharing it with an audience which maybe doesn’t know so much about it.”

She says she is now on the lookout for access to interesting and important people in the industry, even asking readers to give her suggestions of who she should be chatting to.

To begin with Göthberg expects her main audience to be shipping people who are curious, starting with the young people who follow her on Twitter, but the ultimate goal is to tell good stories about shipping and help raising the sector’s profile.

Initially, the podcasts will go out every other Friday, with the frequency likely to increase later on.


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