Shipping’s Tinder finds a match in Belgium

A German start-up claiming to be the Tinder of cargo transport has won a significant new tranche of sign-ups.

Munich-based Flenzies has signed a multi-year partnership with Antwerp-based Atlas Group of Networks, which consists of the Atlas Logistic Network, the Atlas Logistics Family Alliance and the Atlas Breakbulk Alliance.

The partnership gives the Flenzies community several thousand extra professionals from family-owned companies around the world, covering more than 600 locations and offering project cargo logistics, air- and seafreight as well as day-to-day logistics services.

Flenzies offers a service that is based on the same ‘yes/no’ logic as dating app, Tinder. Through matching algorithms, users enjoy real-time and precise communication centered around business opportunities related to maritime and transportation. The service is free initially and depending on what users sign up to can carry an annual membership fee of up to $475.

“With the sheer explosion of mature innovations entering our industry it remains a challenge for any CEO to pick and choose, every smartphone is running full with apps. We were fortunate that Albert Pegg was amongst the very first executives to have a closer look as we launched last summer,” said Anders Flensborg, CEO and founder of Flenzies, the realtime transport matchmaker.

Luc Huysmans, the Atlas founder, said: “We have been participating since May 2018, we have received opportunities and challenges posted, and we have seen the quality of the participants. There is zero advertisement, no unserious posting, and no distribution of sour cargo lists. I therefore believe that Flenzies is likely to become a cherished instrument for our Atlas Group members. It can save considerable amount of time both in the development of new business and as a real-time troubleshooter, and I like the fact that our family-owned member firms may now take full advantage of this innovation.”

Atlas is a not-for-profit service facilitator whose three networks develop and offer numerous solutions and services for members such as mutual credit insurance, payment protection programs, international fee-free payments and arbitration.

Grant Rowles

Grant spent nine years at Informa Group based in London, Sydney, Hong Kong and Singapore. He gained strong management experience in publishing, conferences and awards schemes in the shipping and legal areas, working on a number of titles including Lloyd's List. In 2009 Grant joined Seatrade responsible for the commercial development of Seatrade’s Asia products. In 2012, with Sam Chambers, he co-founded Asia Shipping Media.
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