AsiaMaritime CEOOperations

Singapore Maritime Network: Playing to its strengths

Singapore: Captain Mohit Batra is good at that most essential business function: networking. So good in fact he has made it his business. Batra is the founder and managing director of Singapore Maritime Network (SMN), something he set up on returning from China after a lengthy stint working for a class society.

SMN operates under three verticals. The main revenue for the company flows through the primary activity of manufacturing and supplying safety products, although it is now also getting pulled into supplying various ship spares and stores. The second activity of the business is events which include networking events, a Singapore maritime golf challenge, team building workshops, focused product presentations, training seminars and industry conferences. The third activity is consulting where it mainly provides Asia representation to a few European and American clients along with business development and market penetration strategy advice. The company is also doing some ad-hoc vessel valuations and advising on marine investments.

“We operate a very lean team and there is a big emphasis on internal communication so that what is promised to a client is exactly what is delivered,” Batra says.

Next month the company moves to a new facility, which is three floors covering almost 3,000 sq ft. The company has also recently launched its Indian arm – Suntech Safety Solutions.

“We are excited and busy with these plans for now and will continuously review and monitor our clients’ needs against our capabilities to build on them and guide further expansion,” Batra concludes.

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