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Sino-Global changes tack with ‘mobile’ logistics strategy

After selling its only vessel in December, Sino-Global Shipping America says it will explore the development and use of a “mobile logistics strategy”.

The NASDAQ-listed company believes that it can use its existing business relationships to expand into the use of mobile technology within supply chain and logistics applications, which will help “further build out Sino-Global’s logistic network platform”.

“Proprietary logistics management applications are quickly becoming the wave of the future and we intend to leverage our unique relationships in China, especially with Cosco, to take full advantage of the growing mobility trends within the industry,” said Lei Cao, Sino-Global’s CEO, in a release.

“We envision that the execution of this strategy will ultimately lead to Sino-Global being able to seamlessly connect its shipping customers in China with short to long haul trucking transportation services throughout the United States,” he continued.

The company’s board has begun investigating the mobile application market within logistics and is currently conducting a feasibility study. Its findings will be reported in the coming months.

Earlier this month, Sino-Global entered into a strategic partnership with Shandong Hi-speed TEU Logistics to jointly establish a platform for coordinated transport between China and North America.

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Holly Birkett

Holly is Splash's Online Editor and correspondent for the UK and Mediterranean. She has been a maritime journalist since 2010, and has written for and edited several trade publications. She is currently studying for membership of the Institute of Chartered Shipbrokers. In 2013, Holly won the Seahorse Club's Social Media Journalist of the Year award. She is currently based in London.
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