Social media increasingly driving the shipping news agenda

Shipping journalists are increasingly using social media to source news leads, a survey out today reveals.

PR firm Wake Media contacted 580 shipping journalists around the world to take part in its survey on the future of maritime PR with just over a quarter of those contacted filling out the survey. 60.5% of those surveyed felt sourcing news leads via social media will increase in the future. Just 10.5% disagreed with the remainder unsure.

While 34.2% of respondents said they do not use social media today to source news leaders, those that do said Twitter was the most popular way of tracking down stories, followed by LinkedIn, then Facebook.

As it stands today, press releases remain the main way in which shipping journalists source their news leads, the survey reported.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.


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