Taxi hailing giant Uber launched Uber Freight yesterday. The new standalone app allows truck drivers and trucking companies to search for and book trips just like the original car hailing technology pioneered by the San Francisco company.
“We truly believe we can make a difference in our drivers’ lives,” said Uber Freight product manager Eric Berdinis.
Uber acquired self-driving trucking startup Otto last year and is planning to launch autonomous trucks soon.
“If you think about what Uber’s mission is, it’s to make transportation as reliable as running water. That can mean transportation of people or goods,” Berdinis said. “Uber Freight is really an extension of that transition from people to goods, but at a much bigger scale.”