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Uber Freight launches

Taxi hailing giant Uber launched Uber Freight yesterday. The new standalone app allows truck drivers and trucking companies to search for and book trips just like the original car hailing technology pioneered by the San Francisco company.

“We truly believe we can make a difference in our drivers’ lives,” said Uber Freight product manager Eric Berdinis.

Uber acquired self-driving trucking startup Otto last year and is planning to launch autonomous trucks soon.

“If you think about what Uber’s mission is, it’s to make transportation as reliable as running water. That can mean transportation of people or goods,” Berdinis said. “Uber Freight is really an extension of that transition from people to goods, but at a much bigger scale.”

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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