ContainersMiddle East

ZIM restructures to focus on profitable areas

ZIM Integrated Shipping Services, which has changed shape like plasticine in recent years, has announced another restructuring. The Israeli containerline said the changes this time are to focus on profitable areas in which it has a competitive advantage.

The aim, ZIM said in a release yesterday, is to build “a lean and agile enterprise, attentive to the needs of customers and market trends”.

From March 1, ZIM’s Pacific, intra-Asia and cross Suez-Atlantic units will be managed independently, bringing to an end its existing area managements. These business units will be managed by vice presidents who will report directly to the line’s president and ceo, Rafi Danieli.

Danieli, who is set to step down shortly, commented: “The new structure strengthens the position of ZIM in the trade in which it operates and is an important element in implementing our strategic plan and in improving the level of service to our customers.”

This is the third significant restructuring for ZIM in the past couple of years.

 

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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