Israeli containerline ZIM is letting its clients help drive its digital direction.
The company, which has set out its stall to be a digital pioneer within the container shipping sphere, has unveiled a ‘Powered by Our Customers’ approach in further developing its online tools.
As part of this new initiative ZIM is creating a customers’ panel of influencers. The panel members will assist in decision-making related to ZIM’s digital services. Customers and partners have already been approached and invited to become influencers. In about a month, they will begin to receive short questionnaires about their preferences regarding upcoming ZIM digital tools. As an example, the development and features of the new ZIM mobile application will be guided by the influencers’ preferences.
Eli Glickman, ZIM’s president and CEO, commented: “Launching our new customer service concept is a significant part of ZIM’s powerful and forward-looking strategy that simultaneously focuses on customer needs and digital innovation. The double focus on these two objectives is at the cutting edge of the shipping industry and will play a decisive role in shaping its future. The endless efforts we invest to meet our customers’ needs demonstrate the great importance we see in, as well as the great appreciation we have for, their contribution to the success of our endeavour.”