Public relations firms have often been accused of terrorising journalists. For one famous name in shipping PR, however, the global spread of terror has forced a rebrand.
The UK’s Isis Communications has changed name to Portcare International. “The change is being made to focus attention on the company’s service offerings and to avoid unintentionally extending visibility of a terrorist organisation,” the company said in a release.
Managing director Peter Owen commented, “Over the past months we have resisted changing our name, feeling that we would be giving in to forces seeking to destabilise our society. However, more recently we have felt an increasing moral obligation to cease being an unwitting promulgator of a ‘brand’ with such evil connotations. We thank our clients for their support and sympathy in taking this necessary step and reassure our friends in the media that we strongly maintain a business as usual attitude.”