Isis Communications rebrands

Public relations firms have often been accused of terrorising journalists. For one famous name in shipping PR, however, the global spread of terror has forced a rebrand.

The UK’s Isis Communications has changed name to Portcare International. “The change is being made to focus attention on the company’s service offerings and to avoid unintentionally extending visibility of a terrorist organisation,” the company said in a release.

Managing director Peter Owen commented, “Over the past months we have resisted changing our name, feeling that we would be giving in to forces seeking to destabilise our society. However, more recently we have felt an increasing moral obligation to cease being an unwitting promulgator of a ‘brand’ with such evil connotations. We thank our clients for their support and sympathy in taking this necessary step and reassure our friends in the media that we strongly maintain a business as usual attitude.”

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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