Liners more digitally mature than their aviation peers

Liners more digitally mature than their aviation peers

Maritime is often lambasted for being behind the digital curve but a new benchmarking study shows liners are far ahead of their air cargo peers.

The 18-page report, compiled by freight platform Freightos, looks at digital efforts made by the world’s top 30 air and ocean carriers, who have been surveyed using 26 parameters. In every category, ocean carriers were reported, on average, to be more digitally mature than their air counterparts, the survey found.

The top three liners lauded for their digital initiatives in the survey were CMA CGM, Maersk and Hapag-Lloyd.

“Three names dominate digitalization. Maersk scored highest for digital connectivity, at almost double the score of the next most advanced carrier. Hapag-Lloyd scored highest for online experience, closely followed by CMA CGM. CMA CGM and Maersk are leading with transformation,” the report stated.

“While these benchmarks show much has been done, we may be entering global trade’s most pivotal decade of innovation. Automation and APIs means on-demand decision making, smarter supply chains, and an acceleration in the already breakneck speed of the movement of goods,” commented Freightos’s CEO, Zvi Schreiber.

The full report can be accessed by clicking here.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.

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