So after nearly 13 months to stew over how he might reinvent Mediterranean Shipping Co (MSC), Soren Toft’s gardening leave came to an end this month, and the keys to the corner office in Geneva at the Aponte containerline were handed over. Just how will this former Maersk high-flier transform the world’s second largest liner company?
First up, even before Toft joined, MSC is on a different trajectory to Maersk at the moment. For the first time in a quarter of a century the Danish carrier l...