Hapag-Lloyd becomes first liner to equip all its containers with tracking devices

Hapag-Lloyd will equip its entire container fleet with real-time tracking devices. After successfully introducing real-time monitoring for its reefer container fleet in 2019 with the IoT product Hapag-Lloyd LIVE, the company will start to install newly developed devices to all standard containers of its 3m teu fleet, a massive advance in supply chain visibility for liner shipping. The equipment upgrade is expected to be completed next year.

“Going forward, we will be able to provide all our customers with real-time track and trace data, giving them full visibility of any container movement worldwide. We will be able to detect delays earlier, inform impacted customers automatically and initiate counteractions at an early stage. We firmly believe that our real-time tracking approach will not only be beneficial for our customers but be a game changer for the entire container shipping industry,” said Maximilian Rothkopf, COO of Hapag-Lloyd.

It is our vision to build the world’s smartest container fleet

The devices will be able to transmit data on a real-time basis from each container and by this make the supply chain more transparent and efficient. They can supply location data based on GPS, measure temperature and monitor any sudden shocks to the container. In future, additional sensors could be added through Bluetooth. To ensure safety for crews, cargo, and vessels the devices are designed and certified to the ATEX Zone 2 explosion proof standard.

Hapag-Lloyd’s container fleet will be equipped with devices from Germany’s Nexxiot as well as from ORBCOMM.

“It is our vision to build the world’s smartest container fleet and to provide valuable information to our customers at the frequency they need,” said Olaf Habert, director of container applications at Hapag-Lloyd.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.


  1. ”Going forward……….” Which other direction could they possibly take – backwards?

    What is the battery life on each of these devices and will they all be kept fully charged all the time? (Not so obvious on >2m dry box fleet scattered all over the world!

  2. Disgusting shipping line unorganized not taking empty containers for last 3 days.stuck with empty container paying for chassis and storage.stupid people running the company.

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