DP World joins forces with Indian batting legend Sachin Tendulkar in bid to make cricket more global 

Today marks the start of the Cricket World Cup in India, one of the largest sporting occasions across the globe, with one project involving containers and the host nation’s most beloved sportsman being unveiled to spread the game to new frontiers. 

Dubai terminal operator DP World has debuted the new Beyond Boundaries initiative, in partnership with cricketing legend Sachin Tendulkar and the International Cricket Council, aimed at driving the growth of cricket around the world. 

This global mission will see DP World distribute 50 repurposed shipping containers to grassroots cricket clubs around the world, each one kitted out with essential equipment. 

The first container was unveiled by new DP World global ambassador Sachin Tendulkar, India’s greatest batsman, in Mumbai yesterday. 

Included within each of the containers is 250 bespoke kits: each made up of a cricket bat, helmet, gloves and pads. Each container is multipurpose, also serving as a pavilion which includes an in-built scoreboard, sun protection and seating. 

Speaking during the first container launch, Tendulkar (pictured, right) said: “I am extremely happy to partner with DP World to go beyond boundaries and help make cricket possible globally. Like most young cricketers, I grew up playing for my local club I understand the importance of quality cricketing equipment and kits. Grassroots clubs are the bedrock of every nation’s cricket.”

DP World has a history of sponsoring big sporting events including golf and Formula One.