European rival to Flexport emerges

Adnavem, a Swedish tech start-up, today revealed that its first pilot customer imported containers from Asia to Europe and on May 9, the cargo arrived into Gothenburg harbour.

The customer, Swedish footwear brand Icebug, planned and made the entire booking on the Adnavem Marketplace, a platform the start up claims provides full transparency of the transportation chain.

“This is a milestone for us. We now have a confirmation that our algorithms work and not only in theory. This is only the beginning and we are eager to continue on our mission to change how companies buy transport,” commented the company’s CEO, Andreas Wramsmyr.

During the first trial phase Adnavem had shipments with Maersk Line, CMA CGM and MSC, the world’s three largest containerlines. The platform is now in discussions with a number of Asian based carriers.

“Our short term goal is to cover the tradelane between Asia and Europe. In our roadmap we plan to enter further markets in Europe and in the rest of the world. Our main objective is to be part of changing this industry with our disruptive marketplace and business model,” Wramsmyr told Splash. He went on to say: “We’re challenging Flexport but we think we are a bit more disruptive.”

To date, California-based Flexport has gained the most traction among a throng of digital forwarders emerging. Founded in 2013, Flexport has notched up many significant investors from the logistics arena. Last year it moved 80,000 teu.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
Back to top button