Rodolphe Saadé urges for supply chain rethink post-coronavirus

Rodolphe Saadé has issued a video on the CMA CGM website outlining his vision of a more equitable and resilient supply chain in the future, post-coronavirus.

The chairman of the world’s fourth largest containerline said yesterday: “This crisis will no doubt change our consumer and working habits. It will impact world economic flows and will necessitate that we all rethink our supply chain models.”

Supply chains will need to be redesigned to be more resilient, Saadé said, adding that they would also need to be able to react better to sharp reductions in supply and demand.

“Digitalisation has become an integral part of our lives during lockdown and will continue to have a major impact both on logistics flows, as well as on interactions between us all,” Saadé said.

In the future, Saadé said goods would be sought from a greater range of suppliers with more manufacturing moving nearer to the end-consumer.

As part of its strategy during the coronavirus crisis CMA CGM has started sending ships via the Cape of Good Hope in both directions from and to Asia and Europe, giving the Suez Canal a miss, to soak up capacity during the downturn.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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