AmericasOperationsTech launches aiming to make shipping large assets easier

Orlando-based Roll On Roll Off (RORO) Company, a digital freight forwarder, has launched its new platform,, to accelerate global trade of large assets. With access to instant quotes, schedules and bookings, users can save time and money on shipping machinery, automobiles, boats and more.

“Global trade of large assets moves too slowly. Online auctions, such as Ritchie Bros., make it easy to purchase items worldwide, but delivering these items across the world is slow,” the company stated in a release, explaining how the current model relies on a subset of freight forwarders. is a free service, co-founded by Tareq Shrourou, Guillermo Pichardo and Hunter Henry in Florida. The company partners with 16 carriers and growing, providing access to 21 US ports and 150 destinations in South America, the Caribbean, Europe, Africa, the Middle East, Asia and Oceania.

“Over the years, I have seen our society grow from technology, but freight shipping has remained stagnant,” said Shrourou.

Sam Chambers

Starting out with the Informa Group in 2000 in Hong Kong, Sam Chambers became editor of Maritime Asia magazine as well as East Asia Editor for the world’s oldest newspaper, Lloyd’s List. In 2005 he pursued a freelance career and wrote for a variety of titles including taking on the role of Asia Editor at Seatrade magazine and China correspondent for Supply Chain Asia. His work has also appeared in The Economist, The New York Times, The Sunday Times and The International Herald Tribune.
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