Shanghai: Accenture has been selected by Shanghai International Port (Group) (SIPG) to design an information technology (IT) strategy to support the expansion of SIPG. The work includes designing and building an information management platform that will use analytics to help SIPG improve the analysis of operations and support its decision-making processes.
SIPG is the exclusive operator of all of the public terminals in the Port of Shanghai, the world's busiest container port. As part of a five-year strategy plan, SIPG has turned to Accenture to help define a new IT strategy to help it retain its market position as a leading terminal operator. The technology strategy will support plans for geographic and services expansion.
Among many new developments planned integration with video footage will allow customers to view real-time broadcast footage of their vessel via an iPad application.
"The shift in global trade to the region is building a thriving intra-Asia trade, forcing ports to expand infrastructure to ensure they are able to handle increased volumes, particularly from China," said Fox Chu, from Accenture's Ports Practice in Asia.
"For port operators like SIPG, this represents a huge opportunity. Strengthening their analytical capabilities and combining that with a clear technology vision will help SIPG seek out higher levels of productivity in this extremely competitive industry."
"Accenture believes that port operators across the region will consider switching focus to management capability rather than just capacity expansion to consolidate their position and even capture new volume," said Won-Joon Lee, managing director of Accenture's Infrastructure Practice, Asia-Pacific. "This will drive the adoption of new technologies as well as analytics and shared services as port operators look to consolidate their leadership positions and fight off a wave of new market entrants. They will be able to make more informed, data-driven decisions and better positioned to take meaningful, analytics-based actions." [17/07/13]
