Greater China

Carnival introduces new service to China

Shanghai: Carnival announced that the company is to introduce its Princess Cruises brand to China next year, taking China’s biggest cruise port, Shanghai, as the home port of Sapphire Princess.

The new roundtrip cruise voyage is to launch next May which will bring a brand-new premium cruise service to Chinese consumers.

“We’re excited to bring a new premium cruise travel experience to China’s shores,” said Alan Buckelew, president and CEO of Princess Cruises. “Though we have carried thousands of Chinese travelers on our ships over many years, we think the time is right for a premium cruise experience that offers a new type of vacation experience for the Chinese passengers.” [22/08/13]

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