Frank Coles, the new CEO of Wallem Group, has lashed maritime vendors across the world for failing to properly make the case for going green, digital or automated.
Coles, who joined shipmanagement giant Wallem two months ago from simulator provider Transas, took to LinkedIn to vent his anger at how technology developments are being stymied in shipping as vendors fail to sell their products properly.
“The fog of noise from the vendors make (sic) it impossible for most users in maritime to appreciate the truth, the facts or the value of what is being promoted,” Coles wrote.
The CEO, who worked at telecommunications provider Inmarsat before Transas, wrote on the social media platform: “Technology solutions are being wasted in the maritime industry because vendors and manufacturers don’t solve the right problems, don’t ask the right questions and don’t know the right things to produce, or how to sell or promote it.”
Coles claimed shipping was seeing an endless delivery of fragmented applications that only address a part of the solution, instead of enterprise solutions.
Widgets and proprietary systems abound, so it is not unusual for an owner or operator to have multiple products and applications to try and run the ship safely and efficiently, Coles observed.
“Owners are told go unmanned, or automated, or green and don’t worry it will save you money. But I am sorry we cannot show you how, we won’t share the pain. Vendors do not know how to present the proof, or are not prepared to have skin in the game,” Coles wrote.
Lena Göthberg, host of the Shipping Podcast, questioned Coles on LinkedIn whether or not he was preaching open source via this message to which he replied: “[A]bsolutely open source alongside an enterprise approach. But more than anything, clarity and truth.”
Coles, the salesman turned manager, then went on to stress: “I don’t want vendors who can’t see the big picture.”
Coles has wasted little time stamping his authority at the 116-year-old Wallem Group since touching down in Hong Kong a couple of months ago. Announcements about a series of new appointments are due soon, Splash understands.