Shipping journalists are increasingly using social media to source news leads, a survey out today reveals.
PR firm Wake Media contacted 580 shipping journalists around the world to take part in its survey on the future of maritime PR with just over a quarter of those contacted filling out the survey. 60.5% of those surveyed felt sourcing news leads via social media will increase in the future. Just 10.5% disagreed with the remainder unsure.
While 34.2% of respondents said they do not use social media today to source news leaders, those that do said Twitter was the most popular way of tracking down stories, followed by LinkedIn, then Facebook.
As it stands today, press releases remain the main way in which shipping journalists source their news leads, the survey reported.