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Operations
Social Media Performance: The Liners
As some of the biggest shipping companies around, liners often take the spotlight in the shipping industry’s public profile. The…
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Contributions
Social media performance: Anglo-Eastern tops shipmanagement
Competitor analysis…don’t you love it? In marketing it’s always tempting to develop a strategy based on what someone else is…
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Contributions
Digital disruption or social media distribution?
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. – John Wanamaker…
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Contributions
Using unicorns to improve your marketing in six months
“Marketing Manager Wanted: Must provide strategic level advice to the business, work with the media, be the brand guardian, write…
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Contributions
Fake news in shipping: The ethics and effectiveness of combining PR with publishing
Fake news: corporate or individual opinion masquerading as independently vetted fact. Apparently it’s all the rage these days. We sit…
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Contributions
All I want for Christmas Is internet, access to social media, and a ‘Like’
For Christmas, I got two new clients and another two ‘expressions of interest,’ all of whom were interested in developing…
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Contributions
The dinosaurs didn’t see it coming – and shipping CEOs are just as blind
Every single day – every day of the week – your clients, employees, and stakeholders look away from their PCs…
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Contributions
The world’s going to hell: Why your brand is more important than ever
Let’s not spend too much time on the state of the markets. When even the insurers are complaining about tough…
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Contributions
No comment: Five tips to working with the shipping media
There are few business sectors as insular or as tight-knit as shipping, and few where reputation means as much —…
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Contributions
What digital marketing is and why you should care
When it comes to marketing and communications, shipping companies combine an ‘old-school’ mix of brochures, PDF newsletters, tradeshows, and simple…
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Asia
Escape and evasion during Singapore Maritime Week
Singapore: Maritime conferences are generally hard work and educationally focused. As such, a smart attendee should plan for both diurnal…
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Contributions
Marketing 101 (Brand Development) for shipping companies
In any industry, business, or profession it is easy to be distracted by the latest sparkly toy. An easy distraction…
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Contributions
Playing Catch Up: Shipping and Social Media
The use of social media is now an integral part of building a commercial brand. Social media channels are rapidly…
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Contributions
Building a shipping brand
Over 100,000 merchant vessels carry 90% of the world’s trade, yet the shipping sector rarely gets good press. Actually, it…
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